How do sales promotions generally influence consumer behavior?

Sales promotions are designed to generate immediate interest and action from consumers. When a promotion is offered, such as a discount or a special offer, it often creates a sense of urgency and encourages customers to make a purchase rather than wait. This spike in demand typically results in increased immediate sales and foot traffic in retail settings.

Promotions can attract new customers who may not have previously considered a product, and they can also encourage existing customers to buy more than they normally would. The excitement of a limited-time offer or a bargain can heavily influence consumer purchasing decisions, often leading to an increase in both sales volume and store visits during the promotional period.

While some sales promotions can enhance brand visibility and lead to long-term relationships with consumers, their primary aim is typically immediate engagement, making the increase in sales and traffic the most direct and measurable outcome of a successful promotion.