Which of the following best defines 'fast-moving consumer goods' (FMCG)?

Fast-moving consumer goods (FMCG) are characterized by their quick sales and low cost, highlighting the nature of the products as those that consumers purchase frequently. These goods typically include items such as groceries, toiletries, and over-the-counter medications, which have a short shelf life and thus require constant replenishment to meet consumer demand. This definition aligns precisely with the dynamics of the FMCG market, where the rapid turnover of inventory is essential for retailers to maintain profitability and meet consumer needs.

In contrast, products that are sold at high cost and low volume do not fit within the FMCG category due to their infrequent sales. Similarly, items that require infrequent replenishment or luxury items that may only sell seasonally do not align with the fundamental characteristics of FMCG, which are all about speed and frequency of consumer purchases.